I read a lot of motorcycle magazines. One of my favorites is MOTORCYCLE CONSUMER NEWS.
This is also my most expensive motorbike mag. One thing that makes this one particularly unique is that they have no advertisements (and, so the logic goes, they are not beholden to any advertisers, so they are more apt to NOT pull any punches on something they think is non-optimum. Each monthly issue is 100% good stuff.
Now, some guys like the ads: they just want to keep tabs on what kind of gear and bikes are being advertised. Since all of my other mags are filled with advertisements, I have no shortage of such exposure.
Bottom line: I like the writers and I like the mag.